Marc D'Amelio: Turning Social Media Authenticity into Influence
When social media is your business, how do you and your family balance the demands and constantly evolving world of the algorithm? This is a daily challenge that entrepreneur Marc D'Amelio and his family face. His daughters, Dixie and Charli D'Amelio, catapulted their family onto the international stage after their TikTok videos became an international sensation in 2019.
Producing primarily viral dancing videos, Charli D'Amelio was the first person to reach 50 million and 100 million followers on TikTok. Over the years, she has expanded her videos outside of dancing, encouraging a consistent growth in followers. She remains one of the most prominent creators on TikTok — no small feat on the app that has amassed more than 1 billion users.
With views of their short films numbering in the millions, the launch of their successful clothing lines and even a reality television show, the D'Amelios have rightfully earned the unofficial title, "TikTok's first family."
Recently, City National Bank CEO Kelly Coffey welcomed Marc as a guest on her podcast, "Conversations," to speak about his family's rise to fame, the entrepreneurial hustle it takes to be successful, authenticity in the influencer economy, and what's next now that his last name has become a global brand.
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This podcast is for general information and education only and is provided as a courtesy to the clients and friends of City National Bank. It is compiled from data and sources believed to be reliable, however City National Bank does not warrant that it is accurate or complete. Opinions expressed and estimates given are those of the speaker as of the date of the podcast with no obligation to update or notify of inaccuracy or change.