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Entertainment & Sports
Your Story Is Worth It – Celebrating Tribeca’s 25th Anniversary
By Scott Stoddard
Imagine showing your film to an audience of your peers and film lovers for the first time. Will they understand it? Will they like it? Will it be ridiculed?
This feeling of vulnerability is at the heart of “Your Story Is Worth It,” a 30-second video produced by City National Bank to honor the 25th annual Tribeca Festival and their commitment to storytelling.
The short video captures the internal struggle between confidence and self-doubt that every artist faces before their big moment. It debuted on June 3, the festival’s opening night, ahead of a performance by Earth, Wind & Fire. It was also shown at the start of all 100 films screened at Tribeca, which ended on June 14.
City National, a decades-long leader in entertainment banking, returned for its sixth season as the official bank partner of the Tribeca Festival. It also sponsors the Tony Awards and supports both the talent and the businesses behind Hollywood, Nashville, Broadway, music and the Latin entertainment industry with a variety of offerings including custom financing, lending, investing and other banking services.
At Tribeca, the bank sponsored opening night festivities as well as the “Tribeca Talks” series, featuring discussions with actors Paul Rudd, Keke Palmer, songwriter, performer and producer Finneas, and basketball executive and former NBA star Dwayne Wade.
Credits
Production Company: DPM Projects
Director: Renny Maslow
Agency: Battery
Actor: Sandra Ruiz
Official Bank Partner of the Tribeca Festival: City National Bank
This article is for general information and education only. It is provided as a courtesy to the clients and friends of City National Bank (City National). City National does not warrant that it is accurate or complete. Opinions expressed and estimates or projections given are those of the authors or persons quoted as of the date of the article with no obligation to update or notify of inaccuracy or change. This article may not be reproduced, distributed or further published by any person without the written consent of City National. Please cite source when quoting.
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