A Front Row Seat on Broadway

Broadway producer Greg Nobile says he “came out of the womb singing and dancing." Growing up in New Haven, Connecticut, he developed a passion for theater as well as business, which was inspired by his father, an entrepreneur who owned a contracting company. Ultimately, he found his true calling behind the scenes, merging his two interests to bring productions to life.

“I sort of wised up at a young age to realize that maybe my career on stage would have been pretty short," Greg said. “And, at some point, I learned that there was a job called producing that's at the nexus between art and commerce, and, because I had been around an entrepreneur from a young age, I loved the idea of using those two passions."

At age 20, Greg helped bring a regional theater production of "The Gentleman's Guide to Love and Murder" to Broadway. He raised $175,000 from investors in two months, and the show ended up winning the Tony for Best Musical, grossing more than $60 million.

Driven by a desire to merge creative storytelling with business acumen, Greg founded Seaview Productions, a Broadway production company, 12 years ago. Seaview has produced numerous acclaimed plays and musicals, including hits like Tony Award-winning “Stereophonic," “Good Night, and Good Luck" starring George Clooney and nominated for five Tony Awards in 2025, “Angry Alan" with John Krasinski, “The Last Five Years" with Nick Jonas, and “Queen of Versailles" with Kristin Chenoweth.

What Does a Producer Do?

“As producers, we consider ourselves the CEO of the show, because we are where the buck stops and starts," Greg explains. “We have a huge amount of fiduciary responsibility there through the lifetime of the show, which is one of my favorite parts of the of the job."

Greg secures all funding for the show through private investors, overseeing financial management throughout production, developing and maintaining budgets, managing weekly cash flows, executing marketing strategies, and driving key creative decisions. This includes casting, hiring designers, and assembling the core creative team.

The Journey From Script to Stage

“Broadway is a multibillion-dollar industry, and there's money to be made," Greg said. “There's lots of people always looking for theater investments, and people who get involved with just one show in their whole lifetime and people who do it serially, and they're doing 10 shows a year, and they're sort of putting small bets on different shows."

According to Greg, putting together a show is a “collaborative art form," and that's what makes it so exciting.

“We're around these people who are the greatest storytellers of their time, and we get to work with them every single day. And I think that's such a deeply exciting thing that we feel really passionate about," Greg said. 

Owning the Spotlight

With only 41 Broadway theaters in existence, Greg and his team faced challenges developing new work due to limited theater availability. To address this, Seaview acquired the Tony Kiser Theatre in Midtown Manhattan, securing a dedicated space for their productions. Owning a theater gives Greg, unlike most producers, the ability to control distribution and enhance the overall customer experience by focusing on innovative, high-profile, star-driven events that resonate with audiences.

“We're really hyper obsessed with bringing new audiences to the theater and making sure that this is a place for new stories to be told, not just by the same people who have always been making it."

Why City National?

City National, which provides banking services for 70% of the shows currently on Broadway, was an obvious choice for Greg.

“The visibility of the bank is really prominent within our industry, so it only takes you a couple days on the street to understand that, you know, the premier bank for Broadway is City National," Greg said.

Over the past decade, their relationship with the bank has strengthened significantly. The bank colleagues they collaborate with daily have become like family, sharing in their successes and challenges. Together, they navigate the ups and downs of their projects, with the bank providing unwavering support. The bank's ability to think creatively and adapt to Seaview's dynamic business needs has been instrumental in their growth and success.

"It's unusual for a bank of this size to have that sort of personalized service and commitment to the craft and to the people who make it," Greg said. "Our relationship with City National is a no-brainer and one that we're really proud of." ​​