As one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations, Broadway Cares helps people in the theater community get lifesaving medications, healthcare, nutritious meals, counseling and emergency financial assistance. Like many nonprofits, Broadway Cares must raise every dollar of its budget each year to fulfill its mission. As a result, Broadway Cares uses all funds carefully and wisely, maximizing their impact on the programs they organize and support.
While about 90% of Broadway Cares sponsorship events are based in New York, grants are made to organizations across the United States.
City National’s relationship with Broadway Cares began in 2008. Since that time, our support has grown to include annual sponsorships of numerous events and fundraising efforts, and our Executive Vice President Linda Duncombe joined the Broadway Cares board in 2021.
As we look back on 2022, some significant achievements stand out. We sponsored Broadway Bares, a modern-day burlesque production number that kicks off Pride Week in New York. Colleagues also volunteered during the Red Bucket campaign, a six-week fundraising program that occurs biannually in the spring and fall. At the end of the campaign, participants gather for the Red Bucket Follies, a performance of skits, songs and presentations led by numerous Broadway actors, during which the total amount raised is announced. Numerous City National colleagues helped with the Red Bucket collections, including our SVP of Theater Banking, Erik Piecuch.
Half of the funds raised for Broadway Cares go to the Entertainment Community Fund, which runs health and housing programs and retraining programs for performers. The beauty of the Broadway community is that it includes countless contributors who play integral roles in live theater, including producers, venue owners and general management firms, many of whom are also clients of City National. Broadway Cares helps support the entire community.