portrait of Jennifer Pricco Braasch

Jennifer Pricco Braasch

Managing Director

Midwest & Great Lakes Region


Jennifer Pricco Braasch is a managing director with City National Bank’s Food & Beverage Group. Based in Milwaukee, Wisconsin, she supports food and beverage industry executives with creative financing solutions and industry intelligence. Working with City National’s team of experts, she provides the bank’s full range of financial solutions to food and beverage businesses nationwide.

Ms. Braasch has nearly 20 years of financial services experience. Prior to joining City National, she served for four years as a senior relationship manager for Wells Fargo’s Food & Agribusiness group, and spent 15 years with GE Capital’s Corporate Finance and Antares Capital groups, including four years as part of the Food & Beverage team.

Ms. Braasch earned her bachelor’s degree from the University of Wisconsin and her master’s degree in business administration from the Kellogg School of Management at Northwestern University. In addition to her company responsibilities, Ms. Braasch has been an active volunteer for numerous community organizations, including the Hunger Task Force, where she serves as a member of the Executive Council, the Tosa Community Food Pantry, and the Lakeview Food Pantry, where she volunteered weekly for seven years. She resides in the city of Wauwatosa with her husband and their two children.


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