City National Names Patrick McCarthy as Senior Vice President and Head of Marketing, Creative and Consumer Insights
Former Citi FinTech Executive Will Enhance Strategic Marketing Focus To Better Support and Serve City National Bank Clients
City National Bank, America’s Premier Private and Business Bank®, today announced that Patrick McCarthy has been appointed to the newly created role of senior vice president and head of marketing, creative and consumer insights for City National.
McCarthy will develop and execute plans for a wide array of key activities, including brand marketing, content development, digital marketing, direct response and social media. He also will create a team to monitor and assess trends in the market. He will work out of City National’s New York offices and report directly to Linda Duncombe, City National’s executive vice president and director of Marketing and Product Strategies.
McCarthy was most recently the global head of marketing for Citi FinTech in New York and charted the development of its consumer product marketing strategy. He was responsible for branding, partnerships, digital marketing and client engagement, consumer and competitive messaging insights, social media, marketing technology and more.
From 2009 to 2011, McCarthy worked as a lead analyst with the United States Treasury Department. Prior to that, he was an analyst with Merrill Lynch.
“Patrick’s formidable skills and experience will enable us to better serve our clients,” said Duncombe. “In addition to enhancing our strategic focus, he will advance our digital and marketing priorities and support our company’s growing presence on the East Coast.”
“I’m so pleased to be joining such a trusted and distinguished brand,” said McCarthy. “City National is well-known for its exceptional client service and strong client relationships, and I look forward to supporting the bank’s growth.”
McCarthy received his undergraduate degree from Miami University and his MBA from Georgetown University.
For a picture of McCarthy, click here: https://www.cnb.com/content/dam/media_newsroom/images/Patrick-McCarthy.jpg
About City National
With $51.1 billion in assets, City National Bank provides banking, investment and trust services through 71 offices, including 19 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada, New York City, Nashville, Atlanta, Minneapolis and Washington, D.C. In addition, the company and its investment affiliates manage or administer $71.7 billion in client investment assets.
City National is a subsidiary of Royal Bank of Canada (RBC), one of North America’s leading diversified financial services companies. RBC serves more than 16 million personal, business, public sector and institutional clients through offices in Canada, the United States and 33 other countries.
For more information about City National, visit the company’s website at cnb.com.