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Royal Bank of Canada and City National Bank Help Bring Financial Literacy Program and World's Largest Youth Empowerment Event, WE Day to L.A.

December 7, 2015

Royal Bank of Canada and City National Bank Help Bring Financial Literacy Program and World's Largest Youth Empowerment Event, WE Day to L.A.

RBC and CNB to partner with Free The Children (FTC) in exclusive sponsorship to help bring financial literacy, social entrepreneurship and youth empowerment programs to schools in L.A. 

Launch celebration at 10 a.m. today at City National Plaza

LOS ANGELES — Today, Royal Bank of Canada and City National Bank (CNB)  announce a new multi-million-dollar, multi-year initiative   with Free The Children, (FTC) an international charity, that will help bring WE Day, a global series of youth empowerment events, to Los Angeles for the first time on April 7, 2016. 

Through this new partnership,  FTC will expand its financial literacy programs in Southern California, engaging more youth to become social entrepreneurs – agents of positive change who make the world better. RBC and CNB will be the exclusive sponsors of the WE Day financial literacy program, which will be offered to schools in California next year.

To celebrate the new financial literacy partnership, there will be an announcement event today with FTC, RBC and CNB, as well as community leaders, youth and celebrities at City National Plaza in the heart of downtown Los Angeles. 

“We are honored to help support the youth of Los Angeles as the exclusive sponsor of the WE Day financial literacy program. There are no better financial services partners for WE Day in Los Angeles than RBC and City National Bank," said Mike Dobbins, executive vice president, RBC. "Our long history of providing support for entrepreneurs is in line with WE Day's mission of engaging a new generation of social entrepreneurs. Our commitment will help young change agents across Southern California on their journey to becoming local leaders and global citizens.”

Part of this new sponsorship includes WE Day, a stadium-sized event that brings together world-renowned speakers and performers with tens of thousands of youth to celebrate the power young people have to change the world. You can’t buy a ticket to WE Day – students from across the state will earn their way by taking action on one local and one global cause of their choice through WE Day’s yearlong educational program, WE Schools. The Los Angeles event on April 7 will bring together more than 16,000 teachers and students in an inspirational setting. 

“RBC and City National Bank’s  partnership to help bring WE Day to Los Angeles is a powerful example of what our two companies together can bring to the communities we serve,” said Christopher J. Warmuth, president of City National Bank. 

“We believe that every young person has the power to create and lead real change in the world,” said Craig Kielburger, co-founder of WE Day and Free the Children, which has grown from a small group of passionate kids to a network of almost two million youth leaders worldwide who are committed to providing a positive impact on society.

 “Thanks to the incredible support of community leaders and companies like RBC and CNB, students from around Los Angeles are coming together and making their voices heard. Last year, over 224,000 students from across the state of California were involved with the WE Schools program, participating in service-learning initiatives — we can’t wait to celebrate their actions on WE Day California this April,” said Kielburger.

 The event will feature:

  • Craig Kielburger, co-founder, WE Day
  • The critically acclaimed Kenyan Boys Choir, actor Henry Winkler, Canadian R&B singer JRDN, youth speakers and L.A. community leaders from Para Los Niños and other groups
  • Local youth and school representatives involved with WE Day
  • Top executives from City National Bank and Royal Bank of Canada



City National Plaza
555 S. Flower Street
Los Angeles, CA 90071

Dec. 7: 10 a.m.-11 a.m.

NOTE: In the event of inclement weather, the event will be moved indoors to the City National lobby. 

About the WE Day Movement

WE Day is the movement of our time—a movement of young people leading local and global change. WE Day celebrates and inspires this generation’s shift from me to we—toward acting with intention, leading with compassion and a belief in the power of community. WE Day is one of the world’s largest nonprofit initiatives on social media, with more than five million followers. This year alone over 200,000 young people will come together in 14 stadium gatherings across Canada, the U.S. and U.K. to take part in this unprecedented educational initiative. 

WE Day is connected to a yearlong free educational program, WE Schools, which provides educational resources and campaigns to help young people turn the day’s inspiration into sustained action. WE Day and WE Schools are cause inclusive, empowering young people to find their passion and create the change they want to see. Together WE Day and WE Schools are a blueprint for building the next generation of global change-makers. For more information, please visit

About City National

With $35.6 billion in assets, City National Bank provides banking, investment and trust services through 75 offices, including 16 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada, New York City, Nashville and Atlanta. The company and its investment affiliates manage or administer $59.4 billion in client investment assets.

City National is a subsidiary of Royal Bank of Canada. For more information about City National, visit the company’s website at

About RBC 

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We employ approximately 79,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 38 other countries. For more information, please visit

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2014, we contributed more than $111 million to causes worldwide, including donations and community investments of more than $76 million and $35 million.