City National Bank was the official presenter of Variety's Sports and Entertainment event. Sports banker Todd Burach, senior relationship manager with Entertainment Banking, interviewed Green Bay Packers Quarterback Aaron Rodgers and CAA Football Agent Ed Berry, who represents Aaron.
Burach noted that the large contracts of the stars of sports underline "the value of sports content." But all athletes need to be prepared for life after sports.
"What we're seeing is the importance of a relationship with trusted advisers," he said. "There's the idea that the athlete is the CEO of their own company. We're the CFO at that table. The thing we get involved in, that I'm passionate about, is what opportunities athletes have after their careers are over, or when they retire. Those decisions are all unique and very personal."
To see the event, click here.