Brand Position

City National is the Premier Private and Business Bank®, providing entrepreneurs and professionals, their businesses and their families with complete financial solutions on The way up.®

The Blue Ladder

The Blue Ladder represents our dedication to complete financial solutions for City National clients on The way up®, and a level of service that is above and beyond. It is a symbol of our commitment to quality earnings growth and the added value we deliver to the clients, communities, and shareholders we serve.

PRIDE Statement

P eople - R elationships - I ntegrity - D edication - E ntrepreneurs & E xcellence.

  • People working together effectively as a team on behalf of our clients, our shareholders, our colleagues and our communities; investing in our professional development, and recognizing and celebrating our success.
  • Relationships understanding, anticipating and responding to our clients’ and colleagues’ needs with speed, expertise and courtesy.
  • Integrity in valuing diversity, communicating openly and maintaining high professional and ethical standards.
  • Dedication to achieving profitability and planned goals, delivering quality service and expertise, and intelligently managing risk.
  • Entrepreneurs & excellence working as entrepreneurs – taking responsibility for getting it done, pursuing innovation and better ways of doing business, and delivering with excellence in everything we do.