Podcast: Linda Duncombe on How City National Is Advancing Its Brand Through Its Digital Strategy
January 13, 2021
Linda Duncombe, chief marketing, product and digital officer, joined the Marketing Trends podcast to discuss how City National has widened its scope of technology services in an effort to make the customer experience more streamlined. She also discusses why the customer’s voice is larger and more important to marketers today than it has ever been before.
“They’re not comparing me to banks,” Duncombe said. “They compare me to the experiences that they’re having in their lives.”
To listen to the full podcast, click here.